If you're simply posting your listings online and calling it a day, you might be missing a golden opportunity to generate buzz about your business.
If you're simply posting your listings online and calling it a day, you might be missing a golden opportunity to generate buzz about your business. Real estate marketing is about more than just "selling." It's also about building relationships with clients and potential buyers.
As an agent or broker who wants to succeed in this arena, here are some tips on how to use social media and other digital channels in creative ways:
- Use the power of influencers. If someone famous or well-respected shares something about your business—like an article or post on Instagram or Twitter—you'll get more eyes on it than if someone new does so (unless they're known for being especially shareable). This helps establish trust with potential clients because they know that their opinion matters as much as anyone else’s! The trick here is finding those influencers who have similar values/interests as yours; then reach out via email directly through their website/social media accounts so that there aren't any miscommunications between parties involved (which would only lead back into problems down road).
Real estate marketing is about more than just "selling."
Real estate marketing is about more than just "selling." Marketing can be used to build relationships with potential clients and establish your personal brand. It can also be used to build your business brand, which will help you attract new business in the future.
Here are some ideas on how you can use real estate marketing strategies:
A creative social media campaign can draw the attention of new buyers and sellers.
Social media is a great way to reach people who are actively looking for homes. Use hashtags to connect with other users and get your message out there. You can also post updates about open houses, as well as photos of properties that have sold in the past. On Instagram, use the hashtag #RealEstateMarketingTips.
On Facebook, create a fan page and post content related to real estate marketing tips that you’ve learned from this article! To make sure everyone knows what they're looking at when they visit it (and learn more about how their friends might benefit), be sure to set up ads targeting specific demographics (elderly adults).
You can use local events as an opportunity to engage with potential clients.
- You can use local events as an opportunity to engage with potential clients.
For example, you may want to partner with the Chamber of Commerce and host a networking event at your office space. This will allow you to meet other real estate professionals in your area and provide them with business cards so that they can pass them along to their friends who may also be interested in buying or selling a home.
Brochures aren't dead yet!
Brochures are still a reliable way to reach a large audience.
A brochure is a great marketing tool because it can be printed in multiple languages and distributed at events, like tradeshows or open houses. It's also an excellent way to promote new listings on your website that don't have photos yet—you could print up some flyers with the photo(s) of your property, then attach those flyers together with a simple label like "Available Now!" or "Move-In Ready!" This will increase the chances of people finding and viewing your listing online by 10x!
Sometimes, being a little quirky can really pay off.
Sometimes, being a little quirky can really pay off.
Here are a few examples of creative marketing ideas that you may want to try out:
- You could offer your clients an opportunity to become their own realtor by signing up for an apprenticeship program. This is a great way for them to learn more about the industry and gain valuable experience while they're still in school or work full-time.
- If you have lots of time on your hands (or access to someone with lots of time), consider creating your own video game where people play as buyers looking at homes all around town!
Building a strong relationship with a client involves more than just finding them a home.
Building a strong relationship with a client involves more than just finding them a home.
You can’t build that strong relationship if you don’t listen to what they are saying, ask questions and show that you care about them.
In addition, helping them to be successful is important because it will help build trust in your business and make them want to work with you again in the future. Finally, building a long term relationship is important as well because it shows how much value people see in working with your company over others who may offer similar services but aren't as trustworthy or dependable; this will also ensure repeat business from past clients who might not have been able to find another real estate firm when they needed assistance again - especially if those relationships were bad experiences!
There are lots of ways realtors can go beyond the basics of traditional real estate marketing
There are lots of ways realtors can go beyond the basics of traditional real estate marketing. Here are some ideas to get you started:
- Use a unique and interesting sales story, such as one about how your client saved an old house from demolition or built a new home on top of an existing structure.
- Create an infographic that explains your services in detail and proves why they're worth paying for.
- Create a video series featuring your clients showing off their most amazing properties (or at least ones that show off how great your client is).
Conclusion
We hope you’ve enjoyed this guide to some creative ways to market your real estate business. Remember, it’s not all about making sales; it’s also about building relationships and creating buzz around your brand. The good news is that there are lots of ways to do both!